Our Story
The International Institute of Beauty Culture of Santa Venera, popularly known in Malta and Gozo as “Beauty Culture”, started operating in the beauty industry over twenty-five years ago. Our main operation was import and wholesale of skin care products, salon disposables and equipment. Today the Company also runs, with great success, The International School of Beauty Therapy.
Beauty Culture has established itself as one of the nations leading importers of skin care ranges and other beauty products, as well as a major supplier of salon furniture and equipment. The company only services and sells directly to Beauty Therapists and Spas; however the consumer can still place an order of a desired retail product and then collect it from one of the salons in the area.
Great attention to detail is given to the extensive and exclusive range of brands selected for our Beauty Therapist client database. This to ensure that we can provide for every available treatment in our Clients’ salons. Our company excels and is well-known for its after sales service. Through the support of our full-time trainer, who prepares the customers on our products and answers all their clients’ queries as and when necessary, we provide that added value to our clients.
“For attractive lips, speak words of kindness.
For lovely eyes, seek out the good in people…”
Audrey Hepburn
Customer care is of prime importance, not only in serving customers at our well-manned reception, but also through the efficient regular delivery system to Malta and Gozo. Our well-stocked storerooms will ensure prompt delivery. Investment in excellent promotions on television and other media create the necessary customer awareness, on the different brands.
The International School of Beauty was one of the company’s diversification in business over 20 years ago. The school prepare students to sit for internationally accredited examinations and their success is evidenced by the excellent results obtained by past students and the ability of students to integrate in the hair and beauty industry, where they occupy various important positions both in Malta and Gozo.
We appreciate your custom and hope that our revamped web-site will not only assist you on a daily basis as a Beauty Therapist, but also provide you with ample knowledge on the application of our various brands of products and be able to answer any queries you might have.
Keith Abela Fitzpatrick
General Manager